Welcome...
Glad you're here!
My name is Sydney Vroman, and I was raised in Thousand Oaks, California. I attended Oaks Christian High School, and post-graduation moved to Boulder, Colorado, to attend CU Boulder, where I’m pursuing a B.S. in Strategic Communications with an emphasis in Advertising and a Minor in Business. My time at Boulder has been an amazing journey. I’ve had the opportunity to dive into projects that challenge me creatively and push me to think strategically, while gaining real-world experience that has shaped my perspective on brand development and growth.
Projects
Helped the CU Boulder Division of Public Safety rebrand themselves through increased awareness & the humanization of CU Police Department.
Conducted a strategic analysis of WeWork to explore market redemption and reputation rebuilding. Developed insights to reposition the brand, restore consumer trust, and strengthen its future market position.
Conducted a comprehensive platform analysis and evaluated platform performance, audience reach, and engagement metrics to provide insights into campaign success.
Helped CU & Safe2Tell increase student awareness of the resources available to keep them safe on & off of campus.
Developed a strategic social media campaign to position YouTube TV as the premier streaming platform for Breaking and Entering Advertising’s Crowbar Awards, earning the Gold Crowbar Award.
In a 24-hour campaign sprint with Karsh Hagan, I developed a strategy and creative outputs for Rosetta Stone centered on the idea that language is "Your Ticket to Connection."
Writing
Creative Briefs
CU Boulder's Division of Public Safety faced a challenge with students' negative perceptions of campus police, along with the fact that many students were unaware of the division's existence. To address this, we developed a public awareness campaign designed to introduce the division to students and foster a more positive relationship with campus police. The campaign, launching in Fall 2025, will span the academic year, creating opportunities for engagement and building trust between students and the campus safety team.
Buyer Personas
To target PG Tips' lowest consumer segment, I created Ashley Stevens, a young professional seeking quick and affordable tea options. By emphasizing convenience, affordability, and eco-friendly benefits, PG Tips can appeal to Ashley's need for a faster, more practical tea solution.
For my product CareSync, I developed Beatrice Smith, a 68-year-old caregiver for her husband with Alzheimer's. To address her concerns, I recommended positioning CareSync as an easy-to-use, reliable tool that provides peace of mind by monitoring her husband's vitals and location, helping her ensure his safety and well-being while reducing the stress of caregiving.
Business Plan
Developed a comprehensive marketing strategy for Drizzly Peak, a fictional non-alcoholic drink brand, outlining strategic campaign objectives, market opportunities, and optimal channels to engage outdoor-loving Millennial consumers. The strategy includes advertisements tailored to resonate with the target audience and provides insights into market trends, consumer preferences, and competitive positioning, guiding the brand’s expansion in the outdoor and wellness markets.